EDEN: WELCOME BACK. SHE IS ONE OF THE MOST WELL-RECOGNIZED ORE DESIGNERS IN THE COUNTRY AND SHE IS FROM WISCONSIN. KENDRA SCOTT IS BACK IN MILWAUKEE AND SHE JOINS ME FROM THE ITALIAN COMMUNITY CENTER. SO GREAT TO HAVE YOU. HOW DOES IT FEEL TO BE BACK IN YOUR HOME STAY? KENDRA: IT FEELS WONDERFUL. THANK YOU SO MUCH FOR HAVING ME TODAY. I LOVE BEING BACK IN WISCONSIN. EDEN: WHEN I THINK IS SO INTERESTING ABOUT KENDRA SCOTT PIECES IS THEY HAVE A DISTINCTIVE LOOK. WHEN YOU LOOK AT IT, YOU KNOW IT IS KENDRA SCOTT. CAN YOU SHARE HER GROWING UP IN WISCONSIN SHAPE YOUR CREATIVE STYLE? KENDRA: ABSOLUTELY YOU KNOW, MY TALENT JOANNE WAS A FASHION DIRECTOR IN MILWAUKEE, WISCONSIN, AND I REMEMBER GOING TO HER FABULOUS APARTMENT ON WALL AVENUE, GOING INTO HER CLOSET, WHERE SHE HAD THE MOST AMAZING WARDROBE FROM SHOW SHE HAD VISITED IN MILAN AND PARIS, AND I KNEW AT A YOUNG AGE, THE FASHION WAS GOING TO BE MY DESTINY. IT WAS MAGIC. THAT ALL STARTED RIGHT HERE IN WISCONSIN. I WAS LUCKY TO HAVE AMAZING PARENTS, WHO TOLD ME I COULD GROW UP TO BE ANYTHING I WANTED TO BE, AND THEY BELIEVED IN ME AND SHOW ME WHAT HARD WORK LOOKS LIKE. AND TO TREAT EVERYONE WITH KINDNESS, AND THAT IS LAY THE FOUNDATION FOR EVERYONE WE BUILT A KENDRA SCOTT. EDEN: VERY NICE. YOU ARE A SELF-MA WOMAN AND YOUR COMPANY IS VALUED AT MORE THAN $1 BILLION. HOW WOULD YOU SAY YOUR WEST -- HOW WOULD YOU SAY YOUR MIDWESTERN VALUES HAVE CONTRIBUTED TO YOUR LEADERSHI KENDRA: THERE IS SOMETHING ABOUT PEOPLE IN THE MIDWEST WHERE PEOPLE WILL SAY THE SALT OF THE EARTH, KIND, AND COMPASSIONATE. MY PARENTS REALLY TAUGHT ME HOW TO ALWAYS HELP YOUR NEIGHBOR, SO OUR VALUES OF FAMILY FASHION IS WHAT I LOVE AND BEING ABLE TO GET BACK TO OUR COMMUNITY. SINCE 2010, KENDRA SCOTT HAS GIVEN MORE THAN $30 MILLION TO CHILDREN’S AND WOMEN’S CHARITY, BUT IT IS THAT IDEA OF THE MIDWEST THAT YOU ALWAYS HAVE ROOM AT THE TABLE FOR ANYONE WHO NEEDS IT AND YOU ALWAYS HELP YOUR NEIGHBOR, AND THAT HAS BEEN INSTILLED IN ME. MY MOM WAS A RESULT OF FORM ILLINOIS AND THEY WORKED IN THE FIELDS DURING DAY IN MIND AT NIGHT, SO HAVING EXAMPLES OF WHAT HARD WORK LOOKS LIKE IT HAS HELPED FEET AS I GROW THIS BUSINE -- LOOKS LIKE HAS HELPED ME AS I GROW THIS BUSINESS. EDEN: OCTOBER IS BREAST CANCER AWARENESS MONTH. WHY WA IT IMPORTANT FOR YOU TO GET INVOLVED IN SOME OF THOSE INITIATIVES? KENDRA: IN 2016, I LOST ONE MY BEST FRIENDS TO BREAST CANCER. ONCE SHE DIED, IT WAS SUCH A WAKE UP OF, WE HAVE TO DO SOMETHING. "NO AUDIO] WE HAVE A BREAST CANCER SUITE OF JEWELRY. THE BEST PART IS THAT WE WILL GIVE A WOMAN WHO WAS BATTLING BREAST CANCER A PIECE OF JEWELRY. WE ARE HOPING TO GIVE OVER 12,000 WOMEN JEWEL ACROSS THE COUNTRY, AND SOME RIGHT HERE IN MILWAUKEE WISCONSIN. IT IS WONDERFUL. EDEN