57 episodes

Podcast Co-Hosts Kelsey Litchfield and Holly Spangler share the latest news and trends in the ag media industry and beyond. They’ll interview some of the leading journalists, photographers, educators, editors, experts, and communication leaders in the field —All people with unique opinions and advice on the news of the day. You don’t want to miss out—tune in today!

ACN’s ”Above the Fold‪”‬ AgCommNetworkPodcast

    • Education
    • 5.0 • 4 Ratings

Podcast Co-Hosts Kelsey Litchfield and Holly Spangler share the latest news and trends in the ag media industry and beyond. They’ll interview some of the leading journalists, photographers, educators, editors, experts, and communication leaders in the field —All people with unique opinions and advice on the news of the day. You don’t want to miss out—tune in today!

    Insights from the Field: What Makes a Good Agronomy Interview?

    Insights from the Field: What Makes a Good Agronomy Interview?

    The crops are growing, and across the country, ag journalists are interviewing agronomists right and left, all in an effort to share the latest disease outbreak, insect infestation, and of course, overall management tips. But how do you get the most out of those interviews? And what makes for a good one? Mitch Heisler of Wyffels Hybrids talks with Holly Spangler about their media experiences and what a successful agronomy interview looks like from their standpoint. He talks about his approach and how he prepares their folks ahead of the conversation with three bullet points:
    Know the audience
    Know how the interview will be used
    Know the key points to get across

    • 32 min
    Partnering for a Cause: Wyffels Hybrids

    Partnering for a Cause: Wyffels Hybrids

    What does a “cause marketing program” look like for an agriculture-based company? Jill Carlson, communications manager at Wyffels Hybrids, shares behind-the-scenes into their initiative “Serving Those Who Serve.” She explains the collaboration between Wyffels Hybrids, a for-profit business and Farm Rescue, a nonprofit organization and how they share common benefits of the program. Jill also describes how their team found a suitable non-profit partner for this initiative and how the“Serving Those Who Serve” program fits into their overall marketing campaigns.

    • 18 min
    Let’s Talk Gear, Part 4: Stacy Mayo-Martinez, Martinez Media & Marketing Group

    Let’s Talk Gear, Part 4: Stacy Mayo-Martinez, Martinez Media & Marketing Group

    It’s no secret podcasts have soared in popularity. According to BuzzSprout, over one-third (104 million) of Americans listen to podcasts regularly. We have seen the research that farmers and ranchers are listening too. Spotify claims to have 4.7 million podcasts on its platform. So with a saturated market – how does a podcast stand out from the rest?
     
    In today’s episode, Stacy Mayo-Martinez breaks down the podcasting side of media. She shares what gear she’s working with, how to market a podcast, and why there are less rules when it comes to podcasting.
     
    Also in this episode, Kelsey and Stacy discuss…
     
    The differences between USB and XLR microphones
    Recording a podcast in-person vs. virtually
    Is audio quality that important??
    Knowing your audience
    Why she hired a coach
     
    …and much more!
     
    Equipment & Accessories Mentioned In This Video
     
    RODE audio systems – RODECaster Pro, RODE microphones
    Blue Microphones
    The Podtrak P4
    StreamYard
    Riverside
    Final Cut
    Adobe Audition
    Adobe Premiere
    Garage Band
    Descript

    • 46 min
    Let’s Talk Gear, Part 3: Miranda Reiman, Angus Media

    Let’s Talk Gear, Part 3: Miranda Reiman, Angus Media

    In today’s episode, Miranda Reiman shares practical tips on how to be prepared for your next interview and photo/video shoot. Of course, we talked about what’s in her gear bag, but also other useful tools you might need for an interview. From hair scrunchies to Diet Coke, we must plan and prepare ourselves for all the elements.  
     Also in this episode, Kelsey and Miranda discuss… 
     Prioritizing your communication and marketing strategies 
    Why listening is the best foundational skill  
    Why you should push boundaries to get better  
    Creating an equipment checklist  
    and more!

    • 37 min
    Let’s Talk Gear, Part 2: Katie Knapp, The Ag Photographer

    Let’s Talk Gear, Part 2: Katie Knapp, The Ag Photographer

    Katie Knapp, The Ag Photographer, started her photography career in the dark room at the University of Illinois. With a background in advertising and PR, she started her own photography business in 2016. On today’s episode, Katie shares what photo equipment is in her gear bag but also why the person behind the camera is what makes the photo.
    Also in this episode, Kelsey and Katie discuss…
    Why she didn’t choose photojournalism as a master’s degree
    Know the rules to break them
    How certain shots require certain tools
    Why she shoots with two camera bodies
    The transition to mirrorless cameras is inevitable, but why Katie hasn’t switched yet…
    Reasons for renting equipment
     
    Equipment Mentioned In This recording
    Harness Camera Straps
    BorrowLenses
    WestPhoto Rentals
    Nikon D750
    Nikon D850
    Also rented mirrorless Nikon Z6ii
    Tamron 24-70 2.8 Lens
    Tamron 70-200 2.8 Lens
    Cameras of the Year, 2021: The B&H Photography Podcast
    B&H Photo Podcast
    Lens Calibration

    • 38 min
    Let’s Talk Gear, Part 1: Willie Vogt, Farm Progress

    Let’s Talk Gear, Part 1: Willie Vogt, Farm Progress

    In today's world, we have the highest quality technology and gear at our fingertips. There’s always something new and shiny to try out— but there are also devices you'll never part with, like a trusty, old camera.In this new mini-series on Above the Fold, Host Kelsey Litchfield asks journalists, photographers, videographers, and podcasters what gear they use to create content—and why it’s not always about the equipment—but how the person behind the camera or microphone is just as important than the gear itself. In Part 1 of "Let's Talk Gear" Willie Vogt, Editorial Director at Farm Progress, discusses the video and audio gear he uses out in the field. He shares tips on how to efficiently gather video and why content matters first—followed by quality video and audio. In this episode, Kelsey and Willie talk through…
    Use of iPhones in comparison to video cameras
    How to determine what camera to use in different situations
    Appropriate technology being properly applied
    Live video vs. non-live video
    Why high-quality audio matters in video, and
    What’s in his gear bag
    Equipment Mentioned In This Video
     
    RODE Wireless Microphones
    Electro-Voice Interview Handheld Microphone
    Canon XA10
    DJI Handhelds
    Go-Pro
    Adobe Premiere Pro
    LinkedIn Learning
    YouTube tutorials
    Manfrotto Tripods
    Vanguard Alta Tripod
    Coman DV1000 Tripod
    Think Tank Bags
    Zoom MP3 recorders
     

    • 34 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Tim @ AgGrad ,

Great content!

Thanks for sharing these Ag Comm insights!

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